One social norm that is particularly relevant to preventing child abuse and neglect relates to how parents discipline their children. Another concerns whether or not it is appropriate for parents to seek help in parenting – CIC Report (p.18)
The No Hit Zone Initiative contributes to addressing both of these norms: first, by making the no-hitting message clear and publicly visible, and second, by modeling and supporting positive discipline efforts.
The vision for the No Hit Zone is to establish a community where healthy child development is supported through safe and effective interpersonal interactions that do not involve hitting. A No Hit Zone is a setting that establishes an environment of care and health in which:
